Creating Buzz: Business to Business Marketing on a Budget / SBDC in Salem
Creating Buzz: Business to Business Marketing on a Budget
Small Business Development Center in Salem, October 18, 2018 or December 12, 2018
Marketing to other businesses, not directly to consumers, requires a different strategy. How and where do you market to get warm leads and cultivate a long-term sale?
This workshop focuses on marketing services and products to companies. If you provide professional services, or manufacture products or ingredients for other businesses, this is the session for you. Discover how to market to support a longer sales process.
You may have a sales team tasked with closing sales. You want leads from your website, and there are probably a number of people involved in the buying process, especially for high value items. Business to Business marketing is still about people, yet there are strategies to add to your marketing to build trust, to cultivate warm leads, to prepare for the sale and cultivate client retention.
Your workshop leader, Jennifer Larsen Morrow, leads Creative Company, an award-winning marketing and design firm that was founded in Salem in 1978. She has worked with many businesses and non-profits in the region and around the country and earned hundreds of awards for her company’s work.
Learn more and register: https://bizcenter.org/creating-buzz-business-marketing-on-a-small-budget/